The mother milk is the best milk. No milk, whatsoever, can match mother`s milk. Breast feeding is best for the baby, is best for the mother too and is best for the community as a whole. Yet there are less than optimal mothers who exclusively breast feed. Breast feeding is common in Pakistan, but exclusive breast feeding is very exceptional.
In Multan, Pakistan, we trained hundreds of health care providers, including OBS/GYN’s, pediatricians, nurses, and paramedics to improve breastfeeding. But we could not improve the breastfeeding rates in mothers. The healthcare providers are usually very busy and can’t spend an adequate to teach or train mothers about breast-feeding.
“How to improve the exclusive breast feeding for the newborns” was the question in our minds and we came with a novel intervention-IMMAN- that proved to be a success.